University of Michigan Urban Technology Social Campaign
Produced by 5th Media
The Concept
The University of Michigan needed a campaign that would introduce prospective students to its Urban Technology program in a way that felt authentic, engaging, and native to social media. Rather than relying on a traditional recruitment video, the objective was to create content that connected with students where they already consume media while clearly communicating the program's value.
Results
The final campaign delivered a series of polished social media assets that helped showcase the Urban Technology program through a modern, cinematic lens. By combining strategic messaging with premium production value, the content was designed to increase awareness, drive engagement, and support enrollment efforts among future students.
As a full-service creative partner, 5th Media led the project from concept development through final delivery. This included creative strategy, campaign ideation, pitching, pre-production planning, cinematography, production management, editing, color, and final delivery.
OverJet.ai
Produced by 5th Media
The Concept
For Overjet AI, 5th Media developed and produced a product launch campaign introducing the company's AI-powered dental technology designed to capture and document conversations between dental professionals and patients.
Approach
Rather than focusing solely on product features, we built the campaign around the real-world workflow inside a dental practice. Through cinematic lighting, clean compositions, and authentic patient interactions, the campaign demonstrated how the technology seamlessly fits into everyday appointments while emphasizing innovation without overwhelming the viewer with technical complexity.
As a full-service creative partner, 5th Media led the project from concept development through final delivery. This included creative strategy, campaign development, scripting, production planning, cinematography, directing the visual execution, editing, color grading, sound design, and final delivery.